Admittedly, at first I didn’t understand why Airbnb decided to name their magazine Pineapple. A catching and peculiar title, that’s for sure, but why exactly this particular fruit?
All came together the other night when I searched for vintage brass pineapples on Etsy. Every other listing there was telling me that the pineapple is a symbol of hospitality (which is exactly what Airbnb is about)!
The pineapple has been a symbol of hospitality since the days of the early American colonies when sea captains sailed the Caribbean Islands returning with cargo of fruits, spices and rum.
According to the legend, the captain would spear a pineapple on a fence post outside his home to let his friends know of his safe return. The pineapple was an invitation to share his food and drink, and listen to tales of his voyage. To this day, one sees the pineapple symbol in hotels and restaurants.
The good news is that there’s plenty of pineapples on Etsy. Candle holders, appetizer forks, candy boxes and jewellery boxes, centerpieces and ice buckets (all pictured). You’re welcome.
Jāatzīst, sākumā nesapratu, tieši kāpēc Airbnb savu pavisam nesen izlaisto žurnālu nosauca par Pineapple. Uzmanību piesaistošs, dzīvīgs nosaukums, tas tiesa, bet kāpēc tieši šis auglis?
Viss salikās savās vietās, kad vienvakar pētīju, ko Etsy var dabūt uz atslēgas vārdiem “vintage brass pineapple”. Katrs otrais pārdevējs man vēstīja, ka ananass ir viesmīlības simbols (bet Airbnb taču ir tieši par to)!
Ananasa simboliskās nozīmes izcelšanās meklējama pirmo Amerikas kolonizatoru vēstures lappusēs. Saskaņā ar leģendu, kad jūras braucēji atgriezās mājās no Karību salām ar augļiem, garšvielām un rumu, viņi uzsprauda ananasu uz sētas mieta pie savām durvīm, lai ziņotu draugiem par veiksmīgu atgriešanos. Ananass kalpoja arī kā ielūgums uz mielastu un saviesīgu ceļojuma stāstu vakaru.
Labā ziņa ir tāda, ka Etsy ir pilns ar ananasiem. Svečturi un deserta dakšiņas, saldumu trauki un rotaslietu kārbiņas, galda rotājumi un ledus trauki. Gadījumā, ja arī jūs meklējāt savu ananasu.
I like to find myself in new contexts to see how I will react to them. I'm not talking about extremes here, no. A little step further than before is enough. Most important here is not stopping and looking for more instead. Every time. A weekend on your own in a strange city is what one sometimes needs. To get lost and find yourself in between.
While the idea itself is old as the world itself, this reminded me of the sustainable ideas at Filippa K, the Swedish fashion brand whose Stockholm office I visited back in November. The brand is really worried about all those clothes ending up in landfills every day. Frankly, I'm too. Their concept of sustainable business is simple, logical and consists of three steps.
In the light of the tragic accident in Paris these movies are even more important - to make, to screen, to watch. I watched them during Christmas holidays and how glad I am I did. First of them, Tangerines (2013), is an anti-war story. A unique one. Two Estonians find themselves in the middle of someone else's war in Georgia, Abkhazia region but instead of fleeing decide to stay and help the two enemies to find a common language.
Other thing I spent my very, very late and dark nights on was looking for ways to lighten up our miserable Northern European January. And February for that matter. The answers lies within a creative studio in Spain and a well known Scandinavian design brand.
I believe that money likes a nice and sound place to stay at. If you're in search for a new leather wallet yourselves, try one by true Riga born brand MAITA. As guys state it, it's outstanding quality handmade leather and textile goods with the taste of garage, stubble, motorcycle growl and a slight whiskey breath.