Sometimes everything one needs is a perfect cut.
The right cut makes the perfect proportions. But don’t forget about contrasts because contrasts make drama.
Last week beloved Latvian brand ArtJam presented their autumn/winter 2014 collection Urban Magic. Going through the fascinating range of oversized designs at their showroom, I couldn’t stop visualising the myriad of ways how one can style those apron-dresses and camel coats. Once again ArtJam has proven to be one of the most liberating fashion brands that I know of.
The collection will appeal to them handbag haters as there are coats and warm vests with supersized pockets. According to ArtJam, big pockets is everything this season and I couldn’t agree more, except that’s how it is every season for me. Fabrics ordered from Italy and United Kingdom make every piece irresistible to touch and wishing to feel it against one’s skin. Do drop by ArtJam showroom because that’s where you will find your IT dress for the upcoming season. Mind my words.
Dažkārt ir nepieciešams tikai perfekts griezums, jo tas izcels pareizās auguma proporcijas. Bet neaizmirstiet arī par kontrastiem, jo kontrasti rada drāmu.
Pagājušajā nedēļā daudzu jau iemīļotais Latvijas zīmols ArtJam laida klajā rudens/ziema 2014 kolekciju Urban Magic. Pētot piedāvājumu zīmola šovrūmā, iztēlojos, cik daudz dažādos veidos var kombinēt kamieļkrāsas mēteļus un tumšpelēkās priekšautkleitas. Atliek pamainīt apavus vai aksesuārus, un lieta darīta. Ar vienkāršajiem, bet pārliecinošajiem kleitu un mēteļu modeļiem ArtJam jau atkal pierāda, ka ir cienīgs saukties par zīmolu, kas ikvienam ļauj būt tam, kas viņš ir, nevis liek pakļauties īslaicīgām modes kaprīzēm.
Šī kolekcija noteikti izpelnīsies ikvienas somu nīdējas ievērību – visi mēteļi un siltās vestes ir aprīkotas ar superlielām kabatām. ArtJam atzīmē, ka kabatas ir šīs sezonas favorīts, un es nevaru nepiekrist, izņemot to, ka man tās ir favorīts katru sezonu. Arī no Itālijas un Lielbritānijas pasūtītie audumi ir tieši tik dabīgi un mīksti, lai nebūtu šaubu, ka šīs sezonas TĀ kleita jāmeklē ArtJam šovrūmā Dzirnavu ielā 42/2. Pieminiet manus vārdus. Un pierakstiet adresi.
Oh, that hemline tuned up by a black lace... / Smalks elements - melna mežģīņu maliņa citādi vienkāršai kleitai...
Apron-dresses remind of 19th century school girls / Priekšautkleitas liek domāt par 19. gadsimta skolniecēm
There is nothing better suited for Latvian winters than wool lace dresses / Vilnas mežģīņu kleitas - nez vai ir vēl kas labāks Latvijas ziemai
Foto: Vika Anisko
In case you were wondering where the life in 2D went after it was replaced by 3D, here is the answer.
Placed in a peaceful scenery and warmed up by the autumn sun, the dress doesn't look as one having been born in the midst of another field. A field of war. Everything changes when put in another context. And yet the point of departure is there to stay.
I don't know their names but I know that they have beauty marks, some scar here and there and sometimes they are sleepy. They like to hang around the house half naked and they eat breakfast as if they've forgotten to put on clothes. But when they decide to go out, they would probably wear a little bit of see-through honesty by Fl*sh you&me. It would suit them.
For some time now Riga city centre has been migrating too. Either it's getting bigger or simply drifting in the direction of Terbatas and Stabu streets. There are new restaurants popping up, a city bar has opened and since last week there's a little go-to shoe paradise for every city girl.
Over the summer I've been lucky to give a voice to a few meaningful brands. Here is one of them. KIIN. It has been created to give the world natural, true honey from wild meadows untouched by human hands. While we here in Latvia are blessed with organic, fragrant honey (every Latvian knows at least one person who can supply with natural honey coming from a diehard traditional beekeeper), it's a rarity in many places across the globe.